KCRA, the Hearst owned NBC affiliate in Sacramento, California, has debuted a new set.

The new set is centered around a circular anchor desk backed with a wide span of vertically mounted video panels used to showcase stylized cityscape imagery as well as additional multipurpose video walls, with technology from Primeview. An array of Primeview 55” Video Wall Display (PRV55SNG01URSDI) was installed into the studio. This 24/7 rated, 4K display features super narrow 3.5mm total gap.

The printed backgrounds around the set also feature color changing technology, which KCRA uses to color its walls in bright shades of yellows, golds and other shades that coordinate with the station’s blue, gold and red group graphics package.

Adapted from Newscast Studio