Location: New York, NY
AV Integrator: TriTech Communications
AV Design Consultant: Cerami & Associates
Horizon Media is the largest independent media services company in the U.S., with more than $3 billion in billing. Founded in 1989 by Bill Koenigsberg—Ad Age’s 2012 Agency Executive of the Year—Horizon develops media marketing services, research, and
brand strategies for clients worldwide, and employs more than 650 people in offices in New York, Los Angeles, San Diego, and Amsterdam.
The New York staff was scattered in three different locations, blocks apart from each other, and sometimes on multiple non-connecting floors. The solution took the form of a 115,000-square-foot open-plan design on three contiguous floors of a former printing factory at 1 Hudson on Varick Street. Connected by a single central staircase and surrounded with 360-degree views, the space was designed to improve workflow, creativity, and collaboration, and to reflect the kind of digital connectedness the company was creating for its clients.
The main presentation room features a unique 10-monitor floating display system, featuring Primeview monitors, directly above the center of table, which is controlled by a motorized winch lift that can be lowered to eye-level for viewing campaigns, while still providing unobstructed views of meeting participants. This alternative to the traditional arrangement of a presentation screen at one end of the room allows for the presenter to sit facing their client, granting them the ability to immediately gauge reactions and keep them engaged, and to focus on the client without distraction. Clock Audio retractable mics in the tabletop further contribute to the seamless style of the room.
The project included an ultra-high-end executive screening room, three Cisco video conference rooms, flexible open areas and “huddle spaces” with soft seating and presentation systems, as well as a large open space dubbed “the dunes,” equipped with presentation and audio systems for firm-wide town-hall-style meetings. Digital signage is present throughout the facility and all rooms are connected via a Crestron DM matrix system (and controlled by RoomView). Any media occurring in one room can be fed to other room systems, including the screening room.
Key equipment includes Primeview and Samsung displays, a Vista Systems X20 Spyder processor, projection design F32WUXGA and F82 1080p projectors, Electro Kinetics display and projection lifts, Biamp Audia DSPs, Draper screens, Genelec AOW and AIW speakers, JBL AC series speakers, Community Professional subs, and Shure ULXP wireless mics.