End user: Ford Hub
Market: Digital Signage
Location: One World Trade Center
AV System Integrator: VER
Solution: 2 x 6 and 3 x 3 Arrays of PRV55SNG01, PRV44KLED01 and PRV42PCT
NYC's Oculus, known officially as Westfield World Trade Center, might seem like an unlikely place for Ford's experiential retail space, but defying expectation is exactly what the auto brand is going for as they transition to being a mobility company and not just a car manufacturer.
“The Hub is not a dealership and there are no real or full-size cars there. Unlike a dealership with salespeople, the FordHub is staffed with highly trained Ford Guides who are versed in all things mobility as well as cars, and they are happy to introduce you to a local dealer if you're interested. But the FordHub is about informing and engaging people about mobility and Ford's thoughts about it.”
Multiple videowalls from Primeview were installed to intrigue customers and increase interactivity.